Product Market Fit - Training and Toolkit
It’s time to stop losing the game of product-market-fit in scattered documents and gut-feel conclusions.
Most teams do interviews, read reports, and collect feedback, but still struggle to answer basic questions about their business model or value proposition with confidence.
This package will empower you and your team to build a validated business model that responds to real customer needs and market signals using a repeatable set of tools and NSF-based methods.
The goal is clarity: what you know, why you think you know it, and what to test next.
This is for you if you are…
Refining your company’s business model or value proposition to connect with real customer needs and market signals.
Struggling to organize and parse mountains of qualitative data (interviews, notes, articles, surveys, industry insights, etc)
Navigating a complex network of stakeholders and decision makers in your market (users, buyers, influencers, champions, procurement, etc.)
Outcomes for you and your team…
A working Market Research Database personalized to your business model and needs
An auditable system to track evidence and link it directly to hypotheses so you can reference specific findings during interactions with funders, customers, or internal stakeholders
A clearer picture of what in your business case is validated and ready for investment, as well as what in your value proposition may require additional work before moving forward
Service overview
Market research is only useful if it leads to accurate insights and an effective business strategy.
This is a practical system for market research information management that allows you to track research sources, extract specific pieces of evidence, and connect each evidence item to a single hypothesis so you can see what is validating or contradicting your assumptions over time.
At the core are three elements that make up your product-market fit research process:
Research Sources (interviews, surveys, industry articles, recordings, transcripts, documents)
Evidence (specific quotes, stats, observations, word counts, insights extracted from sources)
Hypotheses (clear, testable statements tied to value proposition, customer segment, pains, gains, jobs, channels, and decision makers)
Customer Discovery Walkthrough …
The system gives you clarity, organization, and traceability so the “why” is always visible.
Why to use a database approach to Product-Market Fit
Most teams start with the right intention: understand the market.
Then as the days go on, the work gets messy; half-remembered interviews, scattered notes, conflicting signals, and conclusions that drift back toward vibes rather than data.
This system is designed to prevent that by creating a single place to connect what you are hearing to what you are testing, so decisions stay grounded.
What’s included in your package
1) Database setup + workspace (tailored for you)
Full setup of the Market Research and Product-Market Fit Database for business model validation
A turnkey workspace that keeps research organized: sources, evidence, hypotheses, and rollups
Link to existing docs, transcripts, recordings, PDFs, and tools. You do not need to paste everything into the system for it to work.
2) One 90-minute coaching session (kickoff)
In 90 minutes, we:
Sharpen your core hypotheses and define what “testable” means for your situation
Map research targets (who to talk to, what to pull in, and why)
Walk through the database so your team can use it immediately
3) Two weeks of rollout support
14 days built in of rapid feedback, strategy, training, troubleshooting, and accountability
Review new evidence with you, answer questions within 48 hours, and help translate findings into next moves
Optional: Ongoing support
By the end of two weeks, you will have all the tools and methods you need to take control of your own destiny and run this process!
But, you’re never alone! Many teams also find it beneficial to continue engagement and find that tapping into weekly insight with a voice of experience in product-market-fit continues to accelerate their team’s learning and discovery process. Happy to discuss what will work best for you and your team.
Link Other Service Options Here with Brief Description
A Focus on Quality
We hold our work to high standards. We focus on sustainable results built on smart strategy and real insight.
Reliability You Can Count On
We follow through, meet deadlines, and show up when it matters. Consistency is part of our promise.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.
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